Pilot programme Germany
A new prevention service for your pharmacy.Start with low risk.
Test Bindex in your pharmacy for 90 days and find out with real customer numbers whether bone health measurement works economically for your pharmacy.
- Test for 90 days
- No annual commitment
Pilot programme for selected pharmacies in Germany.
Test first. Then measure. Then scale.
Don't calculate in theory. Test at your own counter.
How many customers would actually book? Which price does the local market accept? How much time does the team need? And what additional revenue can the relationship with the measurement customer generate? That's exactly what we test together.
Demand
How many measurements can you actually sell per week?
Price
Which price works in your pharmacy?
Profitability
What remains after direct Bindex costs, before your own staff costs — including potential supplement and add-on sales?
How the pilot works
90 days. A real-world test.
You're not just testing the device. You're testing the business model.
Step 1
Start
Device + software + training
Step 2
Soft Launch
First measurements and team routine
Step 3
Demand Generation
2–3 local campaigns and active outreach at the counter
Example campaigns
Step 4
Review
Evaluate volume, price, customer feedback and profitability
The offer
Your risk stays small.
90-day pilot
Pilot terms30 %revenue share
- Bindex device
- Software
- Support during the pilot
- Unlimited measurements included
- Marketing and campaign materials
- Joint evaluation
Training
1.000 € split into 3 monthly instalments
333 € per month
If you move to an annual subscription, the training fee is credited in full.
Final pilot terms are agreed in writing before the start.
Pricing control
You set the price for your customers.
In the pilot we test different price points. We suggest a customer price between 25 € and 50 € per measurement.
Which price works depends on your pharmacy, location, target group and communication.
Calculator
What does the pilot bring your pharmacy?
Calculate with your own price and volume — all terms transparent.
Your assumptions
Your pilot · 3 months
- Measurement revenue
- 1.305 €
- Training + device delivery
- 1.150 €
- Revenue share (30%)
- 392 €
- Potential supplement and add-on sales
- 0 €
- Remaining including potential add-on sales
- -236 €
Break-even at approximately 57 measurements in the pilot (19 per month).
Minimum volume per price point
Minimum number of measurements for the pharmacy to cover its costs – per price point. Small number below it: per month across the 3 pilot months.
| Customer price | Pilot | with training credited |
|---|---|---|
| 25 € | 6622 per month | 93 per month |
| 29 € | 5719 per month | 83 per month |
| 39 € | 4315 per month | 62 per month |
| 49 € | 3412 per month | 52 per month |
If the pharmacy moves to an annual subscription, the training fee is credited – only device delivery remains as a fixed cost.
Fixed pilot costs: training 1.000 € + device delivery 150 € = 1.150 €. In addition, there is a 30% revenue share on measurement income – the pharmacy keeps 70% of every measurement.
Excluding own staff costs and the cost of goods for add-on sales.
Scenarios
Volume and profitability at a glance
All figures calculated transparently — excluding your own staff costs.
| Measurements / month | Measurements / year | Customer revenue at 39 € | Bindex costs | Remaining before own staff costs |
|---|---|---|---|---|
| 10 | 120 | 4.680 € | 2.588 € | 2.092 € |
| 25 | 300 | 11.700 € | 4.488 € | 7.212 € |
| 50 | 600 | 23.400 € | 6.288 € | 17.112 € |
Customer journey
A measurement becomes a prevention conversation.
Customer visits the pharmacy
Bone health measurement
Personal results consultation
Possible next steps
- Lifestyle / nutrition
- suitable products, where individually appropriate
- medical examination / DXA, if indicated
Follow-up / repeat measurement
Bindex assesses bone health. The measurement does not replace a medical diagnosis.
What we measure
After 90 days you'll know far more than today.
Messungen
How many customers book?
Price acceptance
Which price works?
Conversion
How well does the outreach work?
Staff Time
How much time does the team need?
Customer Feedback
How is the offer received?
Follow-up
Which further contacts arise?
Collaboration
You don't have to develop the model alone.
Pharmacy
- One responsible contact person
- Active promotion of the measurements
- 2–3 campaigns during the pilot
- Weekly KPIs
- Willingness to actively offer the service at the counter
- Joining the weekly Teams meeting with other pilot pharmacies to share knowledge, ideas and experiences
Example campaigns
Prevenova
- Bindex device
- Software
- Training
- Support
- Campaign materials
- Customer flyers
- Counter materials
- Joint weekly evaluation
- Support in optimising the offer
You don't need to know today how many measurements you'll do next year.
You only need to find out whether your customers take up the offer.
Start small
Test for 90 days
Measure
Calculate with real customer numbers
Scale
Only increase volume once demand arises
Contact
Request a pilot spot for your pharmacy
We'll discuss location, start date and pilot terms in a personal conversation.
FAQ